Keith Schwab Family Scholarship

The Schwab family believes in the value of higher education and is passionate about making a difference in the lives of students. Keith Schwab established the Keith Schwab Family Scholarship as an endowed fund through the WSU Foundation in 1990. Over the years, the endowment has grown with additional gifts from family and friends.

The family’s connection to Winona State University spans three generations and goes back to the 1940s when Keith attended the Phelps school on the WSU campus. Marilyn attended Winona State as a freshman in the 1950’s and their daughter, Anne, earned her second college degree in Computer Information Systems from WSU. Their son-in-law, Brad, earned his MBA from WSU.

The Schwab Company was a family owned construction and development business and an integral part of the Winona building industry. Peter Schwab, Keith’s grandfather, was its founder, starting the company in the late 1880’s. He was followed by his son, P. Earl Schwab, then Keith Schwab. Keith’s son Peter is the current President of Schwab LLC. The Schwab Company and WSU collaborated on a number of campus building projects for more than 40 years, including the WSU East Lake Apartments.
Keith and Marilyn enjoyed living and raising their family in Winona and appreciate the University’s contributions to the community. Keith passed away in 2002; however, the Keith Schwab Family Scholarship continues his legacy by supporting students as they work toward their college degrees. Helping students further their education on their way to becoming productive citizens is important to the Schwab family.

Scholarship contact is Marilyn (wife of Keith) and All Trades Services, LLC.